Posts Tagged ‘India’

Best Video Campaigns for social cause

There are just so many video ads and campaigns made with a lot of creativity to reach out to masses and deliver a simple message for a social cause. Here are some of the best video campaigns which really provoke our thought process to motivate us to think of a solution to these social issues.

  • Campaign against Verbal Abuse: Just a minute’s video shows us the effect of harsh words we use at home, office or anywhere on every individual. This video clearly connects to all age groups, as I’m sure everyone at one point would have experienced this in their life. 
  • HIV/AIDS awareness Campaign: SEX, as a taboo in India, some of us is still hesitant to even talk about it. Focused on young youth of the country, it shows video of college guys talk about sex, compelling one of their friends for it. This award winning video definitely motivates us to think beyond sex. 
  • The “Jaago Re” Campaign: Even though it helped Tata tea to sell more with a better brand image, it definitely has a strong message, long ignored by each and every one of us. We all complain politicians, scams, etc,. but how many of us have actually taken steps or even cared about it. Campaign aimed at creating awareness youths to VOTE, for better politicians, leaders and for a better tomorrow, makes every citizen feel responsible for actions. 
  • Classroom” video by Hindu: Politicians yelling and abusing, fighting, breaking tables and chairs, making a mess of parliament, even watching porn in mobile phone :-P. Shows typical parliamentary behavior, All this while the whole of the country’s eyes are on them and yet they don’t care to bother about their behavior. With a message “Behave yourself INDIA, the youth are watching” clearly shows how our country’s politicians and leaders influence billions in our country.  
  • Inspiring Action by Greenpeace: killing of whales, cutting of trees, global warming, you name it and there’s Greenpeace fighting against it. With a simple message “The fragile Earth deserves a voice, It needs a solution, It needs a change, It needs action” inspires us to look at the bigger picture of how each and every action is leading to a larger change on the very globe we live on, and how our future is at stake if we don’t take action now!!! 
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Diwali Craze !

Some interesting stats about crackers

  • A town called Sivakasi – capital of India’s fire cracker industry with about 9000 contributes to 90% of firecrackers produced in India.
  • Sivakasi sold firecrackers worth more than 1700 crores a week before Diwali.
  • It is believed to be a 5 billion dollar industry over next 5 years in India.
  • Sales of firecrackers are down by 40% in many cities (thanks to Environmentalists and teachers).
  • Many of the firecrackers as much as 20% sold in market are either fake or outdated.
  • Bangalore alone has records of about 500 eye injuries every year due to firecracker accidents.

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Harmful effects of crackers

Yes we all have heard about harmful effects of bursting crackers. We know it pollutes air significantly, causes noise pollution  affects the environment in ways we cant imagine, but little do we care about these things during this exciting time of Diwali.

And now there’s a new trend  “going green this diwali”, but so claimed “eco-friendly crackers” are not really eco friendly as they claim.

Noiseless fire crackers may not produce much sound, but the gases released when they are lit may be poisonous causing respiratory and ophthalmological problems.

Some of them especially children may also develop skin rashes and allergies from the chemicals suspended from the firecrackers.

The Diwali Celebrations at Bangalore 2010

How to go Green this Diwali?

The most effective way of celebrating Green Diwali as we all know is by avoiding firecrackers completely.  But you could also light up your home with lots of decorative candles or diyas to give your home a Diwali’s effect. If you can get more creative to celebrate Green Diwali, do take a look at this interesting article here.

Big Picture!!!

We don’t really need to burst firecrackers just to keep the trend going or because everyone is bursting them. Now is the time (perhaps late) to at least look at the big picture and be little more sensitive towards environment and take a wise step towards celebrating pollution less festive season.

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